Only campaigns that make a real business impact are recognized. Judging is now well underway for the first-ever Effie Awards Canada, the program that replaces the CASSIES in 2019 and provides a global spotlight for Canada’s most effective brands and agencies. @IAPI_Updates confirms schedule for 2021 @EffieAwards Ireland. An … contact us ©2017 effie. After two rounds of judging, those selected as winners represent cases that best … You now have more time to enter your ideas that worked into the 2020 Effie Awards Canada competition. Cliquer ici pour la version française de la présente page. T he Effies formally arrived in Canada Thursday night with an awards show and gala dinner that saw Loto-Québec and Sid Lee win the first ever Effie Awards Canada Grand Prix. For more information on the Insight Guide, please contact Grace at grace@theica.ca. Effie Canada was created to mark the evolution of the CASSIE Awards, which honored marketing ROI in Canada since 1993. Regis Corporation Vince Belizario VP, Sr. A previous Canada’s Most Powerful Women: Top 100 Award Winner, Trish Callon is a thought leader, business growth strategist and champion of change within Sun Life and Canada’s legal community. The judging for this year’s show is already underway and the winners will be announced at a later date, without a gala which had already been cancelled. Business and industrial; Drink and beverage; Electronics; Financial services; Food; Government and non-profit; Household and domestic; Leisure and entertainment; Media and publishing; Motor and auto; Pharmaceutical and healthcare; Retail; Telecoms; Tobacco; … The competition is open to 2019 and 2020 Grand/Gold Effie winners from all of Effie's national and regional awards programs around the world. We’re incredibly excited to bring this to the Canadian market. The creation of Effie Canada marks the evolution of the CASSIES Awards, which have honored marketing ROI in Canada since 1993. Two awards programs recognizing creative effectiveness have been combined, as the Institute of Communication Agencies announced today that the CASSIES are becoming part of Effie Worldwide. The creation of EFFIE CANADA marks the evolution of the CASSIES Awards, which have honored marketing ROI in Canada since 1993. The award, which recognizes creative advertising that contributes to a brand’s business results, was given to the “Groceries Not Guns” campaign for Moms Demand Action For Gun Sense in America. Effie Canada 2021 is now open for submissions. Merging with the global Effie Awards program, Effie Canada is part of an internationally recognized and celebrated competition that puts Canadian agencies and brands onto the world stage in a bigger and better way. The North American Effie Awards honor the most effective marketing efforts of the year. 2 2017 EFFIE AWARDS / NORTH AMERICA / WINNERS WINNERS The North American Effie Awards honor the most effective marketing efforts of the year. Learn more about judging Effies Awards Canada. Edition United States United States France UK España ... Air Canada; Air France; Air France Institutionnel; Airbus; Aldi; Aldi UK; Alldays; Ambi Pur; Amnesty International; Apple; Aquafresh; Ararat; Argeta; Argeta Junior; Ariel; Ariel Stain Remover; Asus ; Athenian brewery; Audi; Audi A1; Audi A3 Sportback; Audi A8; Audi … In addition, Aly serves on the jury of international marketing awards. The PAS Awards, now the Effie Awards, were launched during his first tenure. IKEA and Rethink win 2020 Grand Effie after live contest at the Canadian Effectiveness Summit. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada. Labatt Breweries of Canada Dawn Bates VP Strategy Nomadic Agency Bruce Baumann Managing Director OMD Canada Robin Beddor Senior Director, Brand & Mktg. Judges are asked to provide insight on the questions listed below. Website by 4dprime.com. Last month we called on our industry to unite in postponing any further investment in award shows in 2020. Effie Canada 2020 judging began in the last week of January in Toronto, with two fantastic sessions held at Cossette’s Liberty Village HQ. Congratulations to Effie Canada 2019 winners and finalists Congratulations to all the winners of the inaugural Canadian Effie Awards. CANADA NABS TWO AWARDS AT THE EFFIES The Effie Awards were given out in New York last night and thanks to Leo Burnett and Juniper Park, Canada ... By Jonathan Paul. Effie Canada, the awards that honours the most effective marketing in the industry, has revealed its shortlist, as it prepares for its first-ever gala award show. All Rights Reserved. The Effies are internationally recognized as the industry’s preeminent effectiveness awards show. The North American Effie Awards honor the most effective marketing efforts of the year. As a result of the new partnership, Effie North America will be split into two separate awards programs: Effie Canada and Effie United States. The ICA would like to thank all the judges who took part in the … Effie is a registered trademark / service mark of Effie Worldwide, Inc. Get access to Effie's additional learning via our Case Studies, Please check the captcha button for verification. After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a … However, after that the Effies will be put on hold until 2021. All insight is shared anonymously. WHAT WERE THE WEAKEST ELEMENTS OF THIS CASE? Effie Worldwide has today announced the 2020 Effie Index (effieindex.com), the 10th annual ranking of the companies behind the world’s most effective marketing efforts. I would like to opt-in to receive updates about: You must read and agree to our Privacy Policy. It’s been great to see the care and pride that all the judges are taking to set the bar so high for our first Effie Awards Canada. The annual awards program recognizes the most effective marketing communications work in the U.S. and Canada, be it effectively solving a marketing challenge, connecting with a target audience or achieving desired business results. Effie Canada, ahead of its inaugural awards night, has announced a spectacular line-up of judges for the ‘best of the best’ submissions. WHY? The creation of Effie Awards Canada allows us to show what we can do in Canada on a bigger, global stage as we connect to the Effie Worldwide network of more than 50 countries, putting our country’s Effie winners on equal footing with the very best in the world. So we require strong judges. Effie Awards Canada is run by the Institute of Communication Agencies (ICA). There were no Gold wins for Canadian agencies at this year’s North American Effie Awards, but they didn’t come home empty handed. An advocate for diversity and inclusion, she is chair of Sun Life’s Canadian Allies Acting for Change. He delivers lectures on Marketing and Branding to a variety of audiences within and outside Pakistan including countries in South and Far East Asia, Middle East, Africa and Europe. Please note: Effie Greece and Effie Switzerland, along with recently launched programs Effie Ireland and Effie South Africa, did … Only campaigns that make a real business impact are recognized. June 8, 2011 . The 2019 Effie Canada Effectiveness Day celebrates the stories of the first-ever Effie Canada winners. Announced last night as part of the ICA’s Canadian Creative Effectiveness Summit, Effie Canada is the Canadian outpost of the global advertising awards that recognize marketing effectiveness and creative work that drove business and brand results. Merging with the global Effie Awards program, the CASSIES transform into part of an internationally recognized & celebrated competition that will put Canadian agencies & brands onto the world stage in a bigger & better way. Today, in over 50 countries globally and entering their 51st year—and second in Canada—the Effies continue to represent the gold standard for marketing effectiveness. 2 days ago, In One Sentence: Defining #Effectiveness // Ramiro Villalobos, Director of Marketing, Colombia & Ecuador… https://t.co/HFpLCqNC5R “Together, we helped ignite a cultural movement and showed that doing something #LikeAGirl isn’t an insult, it means amazing things. Check out all the winners of the Effie Awards Europe. Full list of judges It spotlights marketing ideas that work and engage thoughtful dialogue about the drivers of marketing effectiveness. The Effie Insight Guide is a report that gives entrants the opportunity to receive feedback directly from the judges who reviewed their case. An annual program, the competition . Entrants will compete for the first-ever Global Grand Effie in their category. © Effie Worldwide, Inc. To order your trophy, click here. Our full efforts must be directed to supporting the rebound of the agency sector for the long-term health of the industry. Grey Canada has become the first Canadian agency to win a Grand Effie, taking the prize at last night’s North American Effie Awards gala. Full list of winners: Gold/Grand Effie… This table lists the Effie Award programs that are included in the 2020 Effie Index. This film is … Welcome to the first ever Effie Canada Awards. attracts case studies from the most effective marketing communications efforts in the United States and Canada. Comm. Stay tuned! Effie Awards Programs. Case Study Samples (2017-2018 Effie winners), Learn about the Effie judging process here >. privacy policy terms and conditions ©2017 effie. The ICA will not be making a Call for Entry to the 2020 Effie Awards Canada in September 2020 and we strongly recommend that all other award shows suspend submissions for this year. Only campaigns that make a real business impact are recognized. A complete list … RT @ICACanada: Meet the brand, agency & media leaders who inspire & champion Canadian Marketing Effectiveness w/ Effie Canada 2021. Effie demands strong work. “Winning six Effie Awards is a gigantic accomplishment for our agency and the many people who worked countless hours to make this #LikeAGirl dream a reality,” said Judy John, CEO/CCO, Leo Burnett Canada. The Effie Awards are known by advertisers and agencies globally as the preeminent award in the industry and recognize any and all forms of marketing communication that contribute to a brand's success. The Effie Case Database is a collection of Ideas That Work, featuring Effie-winning and finalist cases from Effie Awards programs worldwide. This awards contest spotlights marketing ideas that work and encourages dialogue on drivers of marketing effectiveness. WHY? With 1,000’s of drawings, prototypes, and an electrocution, the evolution of effie has been a journey with more plot twists than Harry Potter. The North American Effie Awards honor the most effective marketing efforts of the year. Additionally, Aly has received various prestigious awards … Effie Canada 2021 is now open for submissions. The ICA partnered with the global Effie Awards network to launch Effie Canada as its 50th national program last year, merging the CASSIES Awards—which had been honouring Canadian advertising effectiveness since 1993. Are you prepared to make some tough decisions? The week of July 13th, 2020 saw the virtual gathering of some of the smartest brand, agency and academic marketers in Canada, as they dissected and discussed the most effective marketing that Canada has to offer. The Effie Canada Jury is made up of the smartest marketers from agencies, brands, media … This year's rankings were determined via Effie Award finalist and winners announced between January 1, 2019 and December 31, 2019. Call for Entries are now open for the 2020 Effie Awards Canada competition. The ICA also runs the Effie Awards in Canada. The first stage of judging, featuring more than 50 senior client and agency people, involves a ‘cross Canada’ process across Canada, covering sessions in Toronto, Vancouver, … 6 days ago, RT @Effie_UK: Our 2020 #effieUK Report, in partnership w/ @IpsosMORI, is here & finds non-conformity as a key theme to #effectiveness: http… The program is being run by the ICA with support from the Association of Creative Communications Agencies (A2C) in Quebec. “The ICA will not be making a Call for Entry to the 2020 Effie Awards Canada in September 2020 and we … Weâre looking for some Effân tough judges. Duo Announces New Talent Development Fund for ICA Members Read More Effie Awards Canada judges 2019. No Great Work Left Unseen Direct feedback from the judges who reviewed the submission, including the strongest and weakest elements of the case, A ranking of the scoring sections (from high to low), Overall judge tips and a comprehensive outline of the judging process. Effie Awards Canada judges 2019 The ICA would like to thank all the judges who took part in the first stage of the process in Toronto, Vancouver, and Montreal during February. For over 50 years, in over 50 countries, the Effie Awards have recognized the very best in marketing effectiveness. The Effie Awards Canada recognize the most effective marketing – ideas that work. Effie Canada, honouring the most effective marketing in the industry, has revealed its shortlist, as it prepares for its first-ever gala award show. https://t.co/kxHsdqMcqQ https://t.co/lLGcBgvHEd This year, Canadian advertising awards evolved as the ICA transformed the Cassies into the Effie Awards Canada. The Effie Awards were given out in New York last night and thanks to Leo Burnett and Juniper Park, Canada didn’t walk away empty-handed. Merger of the CASSIES and the EFFIE awards WHAT WERE THE STRONGEST ELEMENTS OF THIS CASE? The Institute of Communication Agencies (ICA) announce a landmark research partnership with Peter Field that will uncover Canadian effectiveness drivers using Effie Canada data. Run by the Institute of Communication Agencies, Effie Canada is part of the wider Effie Worldwide program of awards. 6 days ago, RT @LBBOnline: . WHAT QUESTIONS REMAIN UNANSWERED AFTER REVIEWING THIS CASE? Effie is pleased to announce the launch of the 2021 Global Best of the Best Effie Awards. Effie Canada 2021 Call For Entries: Enter Your Ideas That Worked For over 50 years, in over 50 countries, the Effie Awards have recognized the very best in marketing effectiveness. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada. After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a … We know that many great minds contribute to each winning effort. Call for Entries is now open for the 2019 Effie Awards Canada competition. The first-ever winners of Effie Canada were announced at its glittering gala event, hosted by the ICA June 6 at Liberty Grand Governor’s Ballroom. Join us for the next chapter! Call for entry date and deadlines for the following year to be announced shortly. Effie trophies can be purchased by all agencies, clients and team members who aided in this achievement. Merging with the global EFFIE Awards program, the CASSIES transform into part of an internationally recognized & celebrated competition that will put Canadian agencies & brands onto the world stage in a bigger & better way. Effie Canada was launched in 2018/19 to build on the success of The CASSIE Awards in recognizing and celebrating Canada’s most effective brands and agencies. The St… It’s our belief that now is the time to focus our collective energy and creativity on the long-term health of the industry. Effie will share this insight with entrants who request it to help them enter their effective work more effectively. Canada; Saint Pierre and Miquelon; United States Minor Outlying Islands; USA; Filter by Product Category . An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada. The gala honours the most … After two rounds of judging, those selected as winners represent … Effie Canada Inaugural Awards Gala “It's a Tide Ad” by Procter & Gamble & Saatchi ... See all news CALENDAR. Many thanks to all the judges involved in the process, most especially the Grand Jury involved with picking the inaugural Canadian Effie Grand Prix. effie will be the world’s first domestic automated ironing machine and we can’t wait to bring it to you. The ICAâs Creative Power Group, along with auditor RSM Canada, has created the Creative Power List, a transparent ranking of Canadaâs agency sector based on success at leading international and national awards shows. 8 days ago. © copyright Institute of Communication Agencies. To see the winners journal please click here Many thanks to all the judges involved in the process, most especially the Grand Jury involved with picking the inaugural Canadian Effie Grand Prix. Transforming to the Effie in this … The purpose of the case database is to educate about effective marketing and to showcase the companies and individuals creating effective work to enhance learning in our industry. 2014 EFFIE AWARDS / WINNERS. To see the winners journal please click here. WORLDWIDE AME APAC EUROPE L. AMERICA N. AMERICA 02/12; 2021 Effie Canada - Second Deadline (... 02/25; 2021 Effie United States First Entry ... 02/26; 2021 Effie Canada - Third Deadline (3... 03/09; 2021 Effie United States Second Entry... 03/12; 2021 Effie Canada … Strategist Jack Morton Worldwide Ronnie Beltran Group Brand Strategist Red Fuse Communications Cynthia Benjamin Lead Mgr- Media Optimization … Effie trophies are great ways to showcase individual contributions to your Effie success. EFFIE CANADA A2C is proud to partake in the creation of EFFIE CANADA–which results from the merger of the CASSIES awards and EFFIE WORLDWIDE’s North-American program. The Effie Awards Canada recognize the most effective marketing – ideas that work. The Effie is a Globally recognized award that stands for effectiveness in marketing communications. WINNERS. Cossette named Effie Agency of the Year. The brands who, in the face of uncertainty, anxiety and social change, stepped up instead of shying away. IKEA and Rethink pick up the 2020 Grand Effie. Trish is dedicated to supporting women lawyers in leadership roles and is … Read More The ICA Partners With Communo. Effie Canada 2021 Judge Nominations ... For over 50 years, in over 50 countries, the Effie Awards have recognized the very best in marketing effectiveness. Weâre calling for the most adaptive and bold brands from 2020. Here is more detail on the methodology behind the List. A collection of ideas that work contest spotlights marketing ideas that work effectiveness. It 's a Tide Ad ” by Procter & Gamble & Saatchi... See all news CALENDAR & Mktg Dawn. 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