starbucks goals and objectives 2020

Maintaining profits (as opposed to increasing revenue) calls for a balance between profitability and investments. As the company grew from a single store in Seattle, USA (1971) to thousands of stores worldwide, it has kept its mission statement clear and concise: “To inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time” (Starbucks, 2009). Realistic meatless meats from companies such as Beyond Meat and Impossible Foods, coupled with studies that have shown the negative environmental impacts of meat consumption, have led many consumers to reduce their meat intake and eat more plant-based foods instead. Starbucks announced today that it’s going to slash the greenhouse gases it emits and waste it sends to landfills in half over the next decade. With its 2016 Global Social Impact Report, Starbucks is sharing its vision for 2020 and beyond in the areas of coffee sustainability, greener retail and community engagement. Starbucks also exceeded its 10,000-employee hiring goal for opportunity youth by 30,000 hires, and now plans to increase that to 100,000 hires by 2020. A few years after it set that self-imposed deadline, Starbucks dropped that goal to 5 percent. Starbucks ‘ revenue for the twelve months ending March 31, 2020, was $26.663B. "I know you don't want to talk about this," Thunberg told them. Starbucks announced Wednesday that it will speed up its new store development with the expansion of drive-thru and Starbucks Pickup formats. We want to hear from you. Two experts debate the future of sustainability as business strategy, it plans to overhaul its investing strategy, trying to remove more carbon from the atmosphere than it emits by 2030, NextGen Consortium to fund recyclable and compostable cup designs, 17-year-old Swedish climate activist Greta Thunberg exhorted world leaders. Objectives are considered the measurable targets which are pursued for purposes of supporting business goals (Hanson, Hitt, Ireland, & Hoskisson, 2014). How does this contribute to the benefits of costs. Profit maximization is the process by which a company determines the price and … ; Imitability of products – Starbucks doesn’t own the most unique products in the market. Facebook’s Mark Zuckerberg just revealed his goals for 2020 and beyond. Business Objectives Starbucks business objectives are to earn good profits and doing good things in the world through their commitments in providing high quality product and services. Starbucks has announced plans to become "resource positive" when it comes to carbon, water and waste. But he applauds the company for testing out new ways of doing business at the risk of losing customers who want the convenience of disposable containers. The main criterion was to study the relevance at the local level so that, in terms of social responsibility, services and quality products to the value of long-term investment plan to operate and maintain the quality management. Starbucks sets new sustainability goals for the decade It wants to halve waste, water use, and greenhouse gas emissions by 2030 By Justine Calma @justcalma Jan 21, 2020, 4:13pm … "Starbucks Goals And Objectives" Essays and Research Papers . Home; Daily Favorites (December 17, 2020) War Movie Reviews; Reading List (Updated) Electronic Books; Vietnam Vet Quotes; Guest Authors; Article Guide; About; Core Values: Starbucks. He left Starbucks for a short period of time to start his own Il Giornale coffeehouses and returned in August 1987 to purchase Starbucks with the help of local investors. The coffee chain set preliminary goals … As part of its far-reaching goal to become resource positive, Starbucks plans to offer more plant-based options on its menu. The organization began from humble beginnings and worked its way to the top. The goal is to open a new store every fifteen hours until the year 2022. Short Term Business Goals Short term business goals are those that you can accomplish in a quarter or, on the longer end of the short-term world, after a year. Financial goals are one of the most useful top-level objectives you can have. Top 10 skills for 2020 . Got a confidential news tip? Since 1994, Amazon has been at the helm of its operations attracting a massive client base across the globe, due to the strategic set up of its mission and vision statements. Mission,Vision,Goal & Objectives is a practical planning process used to help community groups define a vision and develop. El caso de Starbucks trata la industria del café Premium, principalmente en los mercados de Estados Unidos y Canadá. To do that, Starbucks is rolling out sippy cup-style lids. "Dunkin Donuts’ purpose is clearly for customers, and it delivers on this purpose exceedingly well," he wrote. Over the past ten years, Starbucks has grown from less than a thousand to thirteen thousand stores and more and as thus this has brought about a dilution in the eminence of the Starbucks experience. Starbucks, which wants 30 percent of its employees to be BIPOC by 2025, has announced plans to tie executive pay to diversity goals. There is some hope that this round of commitments from Starbucks will be different from previous attempts. Starbucks' goals and objectives? Beginning from a little working in Pike Place advertise in Seattle Washington, there are currently more than 20,000 areas around the world. MacKerron speculates that there could be a program in the future that allows customers to put down a deposit to “borrow” a thermos if Starbucks one day decides to no longer offer single-use containers. Data is a real-time snapshot *Data is delayed at least 15 minutes. Along with McDonald's, Nestle and other multinational companies, Starbucks is a partner in the NextGen Consortium to fund recyclable and compostable cup designs. Starbucks announced Tuesday that it will strive to become "resource positive," storing more carbon than it emits, eliminating waste and providing more clean freshwater than it uses. This increases the potential customers and sales for the company and is considered as the biggest advantage. Starbucks Marketing Objectives. 1.2 Marketing objectives of Starbucks and how defining marketing objectives can help a business to develop marketing strategies. "By embracing a longer-term economic, equitable and planetary value proposition for our company, we will create greater value for all stakeholders," Starbucks CEO Kevin Johnson said in announcing the new goal. William Sprouse. By Douglas R. Satterfield | September 25, 2015. 2020 Starbucks Performance, Capabilities, Goals and Strategies 2020 Starbucks Performance, Capabilities, Goals and Strategies This report is part of the LeadingMarketResearch.com Competitive Analysis Series, which includes - Market research report and industry analysis - 12903240 The job market is constantly changing. To get to grips with exactly what their purpose is, many companies have started publishing "purpose statements" that sit alongside the more traditional "mission statement". A Division of NBCUniversal. Meanwhile, Starbucks is investing some USD 97 million (EUR 80m) in as many as 23 new community solar projects in New York State. HR got its chair in the Boardroom. Corresponding strategic objectives enable the business to streamline its operations toward following the corporate mission statement and satisfying the corporate vision statement. But in 2008, it also set out to serve 25 percent of its drinks in reusable containers by 2015. Although it may not reach the same number of stores as in the US, it is set to reach a similar store count if it continues its rapid expansion plans. “There are a lot of positive signs that they are taking this very seriously, willing to put themselves out there for a little more scrutiny,” MacKerron tells The Verge. It’s going to take more innovation if the company wants to eventually ditch single-use cups, too. In a public letter to all company stakeholders, chief executive officer Kevin Johnson sets 2030 science-based targets for carbon, water and waste as part of multi-decade aspiration. Presentation on 2. Over the next year, Starbucks says it will conduct research into how to get more customers using reusable cups. Download the 2019 report . But it hasn’t yet set a deadline on those initiatives, and there are few details on how the company is going to meet its targets. The coffee chain is among the growing number of companies that are announcing sweeping sustainability goals as consumers grow increasingly concerned about climate change. Starbucks assumes no obligation to update any of these forward-looking statements or information. On Thursday, Microsoft said it is trying to remove more carbon from the atmosphere than it emits by 2030. Cocoa. Our Goal: 100% ethically sourced cocoa by 2020 for all Starbucks cocoa based beverages. Sharpening focus on profitability and increasing shareholder returns. Starbucks Corporation (NASDAQ: SBUX) started off its fiscal 2016 on a strong note, as it reported comparable store sales growth in all its reporting segments. Starbucks sets new sustainability goals for the decade, The best deals of the week, holiday edition, Save on tech and have it arrive before the holidays, Time is running out to snag these deals before the holidays, You’ll get the savings now, even if the gifts don’t arrive on time, Sign up for the Starbucks' mission is "to inspire and nurture the human spirit – one person, one cup … Its comprehensive set of goals includes the company’s recent hiring commitments, planting trees, renewable energy and food rescue. (As You Sow jointly issued a shareholder proposal at a Starbucks meeting in 2019 pushing for the company to reuse and recycle its packaging.) By the end of this year, Starbucks is supposed to hit another benchmark by phasing out plastic straws globally. OUR MISSION To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. It wants to halve waste, water use, and greenhouse gas emissions by 2030. Starbucks has developed a mission statement that includes cultural development, innovation, high performance and accountability as elements of the company's values. Established in Seattle, Washington in 1971, Starbucks Coffee continues to … > And now one of the largest international power house. Setting employee performance goals and objectives is a common practice in most of the organizations. By 2018, it served just 1.3 percent of its drinks in personal reusable cups, despite a decade-long effort to get its customers to switch. The announcement included science-based preliminary target reductions of carbon, water and waste by 2030. Keep Everything Organized The last thing that you should take away from the Starbucks marketing strategy is that … The Company's objective is to establish Starbucks as the most recognized and respected brand in the world. The coffee chain set preliminary goals for 2030 that include cutting carbon emissions in half, conserving or replenishing half of the water taken for coffee production or operations and reducing half of its waste. It is a purpose that is achieved with its customers." 410 likes. The other strength of the company is that among the people they have a good impression. Starbucks has announced plans to become "resource positive" when it comes to carbon, water and waste. Starbucks has a murky record on achieving its sustainability goals. Dairy accounted for 21% of its global carbon footprint in 2018, and animal protein was the highest contributor to its carbon and water usage in the food category. OUR VALUES. The company plans to formalize those goals by March 2021, when it celebrates its 50th anniversary. Mission, Vision, Goals & Objectives. These should power more than 24,000 homes, small businesses, non-profits, churches, universities and Starbucks Stores, it says. > Starbucks grown widely in just two decades. Starbucks coffee doesn’t just serve good coffee but provides top notch service as part of their core values. For the most part, Starbucks is a master of employing value based pricing to maximize profits, and they use research and customer analysis to formulate targeted price increases that capture the greatest amount consumers are willing to pay without driving them off. The HR Goals and Objectives were adjusted by the top management, just because expectations were raised (the top management has risen the bar for HR Professionals). Starbuck’s is proud to have recorded an impressive fast growth over the last decade. High prices – For many middle tiers and working consumers, Starbucks’ offerings are more costly than McDonald’s and other coffee outlets. m01229/CC-BY 2.0. A place for conversation and a sense of community. Starbucks previously set a goal in 2008 to have a quarter of consumers use reusable cups by 2015, but the company fell short of that goal. At this time, about 60% of Starbucks … Our objective is to maintain Starbucks standing as one of the most recognized and respected brands in the world. Star bucks- goals and objective and visions 1. The corporate mission statement defines the company's goals. It has been a long journey for Human Resources, and it has its costs. Sign up for free newsletters and get more CNBC delivered to your inbox. It's worth clarifying the difference at this point. The coffee chain also plans to shift to reusable packaging. By contrast, a purpose statement describes what the company wants to be in the futur… By nature, they are both aspirational and measurable, which equally makes financial-driven objectives essential for getting the goal setting process started for young businesses. Starbucks Vision Mission Goals Objectives And Swot Analysis. As of 2019, the Seattle-based coffee house accounted for 8,791 company-operated and 6,250 licensed stores in the US. The company’s yearly greenhouse gas emissions are roughly equivalent to the pollution from almost 14 coal-fired power plants — nearly on par with other giant corporations like Microsoft. It is a fact Human Resources has to reflect in HR Processes and Procedures. But first, let’s talk about why you should set SMART goals for 2021 and review what SMART goals … Starbucks' announcement came on the day 17-year-old Swedish climate activist Greta Thunberg exhorted world leaders at Davos, Switzerland, to take action on climate change. Perhaps, this distinguished performance in offering the best services is a reflection of the company’s early mission statementthat emphasized on establishing a reputation of a co… In 40 countries Starbucks have 15,000 stores and all the services and products offered by the Starbucks are accepted by the consumers. Get this delivered to your inbox, and more info about our products and services. To help reach its long-term targets, Starbucks has set three preliminary goals for 2030: to cut carbon emissions by half in direct operations and its supply chain, to conserve or replenish half of the water taken for coffee production or operations and to reduce half of the waste sent to landfills by stores and manufacturing. These numbers track the journey of its products starting with suppliers and coffee producers all the way to its cafes. 3. "But there is something different about Starbucks’ purpose. A third place between work and home. Starbucks has a long way to go to shrink its environmental footprint. The report also highlights the company’s new plans to reduce the … Manufactured Goods. BlackRock, the world's largest investment firm, announced a week ago it plans to overhaul its investing strategy to make sustainability the new standard. Our Goal: 100% ethically sourced tea by 2020. If this history is any indication, meeting some of their new goals is going to be a challenge, especially when it comes to reusable packaging or containers. Starbucks journey from humble beginnings of a small service chain in Seattle in the 1970s to becoming a top and a favorite destination for all customers in the contemporary era gives an account of wonders smart mission and vision statements can deliver. Here are the explanations. By its 50th anniversary next year, it plans to unveil more specifics on its environmental goals. Value Based Pricing Can Boost Margins. Employee Relationship Starbucks’s management has a policy for its human resources to recruit people whose attitudes and personalities were consistent with the culture of the company. Operations.'' Earlier this year, Starbucks announced its plans to hire 10,000 refugees across its global business in 75 countries by 2022. Starbucks has announced plans to become "resource positive" when it comes to carbon, water and waste. Starbucks Weaknesses – Internal Strategic Factors. Starbucks could be called one of the biggest examples of overcoming adversity in American history. “There’s a lot of pressure this time that wasn’t there in 2008 in terms of where their packaging is ending up,” MacKerron says. By Staff Writer Last Updated Apr 5, 2020 2:34:41 PM ET. 101 - 110 of 500 . • Starbucks' mission is "to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time." From the beginning, Starbucks set out to be a different kind of company. All Rights Reserved. Its annual waste adds up to more than two times the weight of the Empire State Building, and the water it uses could fill 400,000 Olympic-sized swimming pools. It met its 2015 deadline to purchase enough renewable energy to power all its company-operated locations in the US and Canada. In 2018, Starbucks emitted 16 million tons of greenhouse gases, withdrew 1 billion cubic meters of water and created 868 kilotons of waste. We’ll use these examples along with other strategies to help you set your business goals for the remainder of 2019 (and, hopefully, to help you get started in 2020!) Starbucks tested this strategy in the UK in 2018, and found that charging a 5-pence disposable cup fee — along with a 25-pence reusable cup incentive — pushed the rate of hot drinks served in reusable cups up from 2.2 percent to 5.8 percent. It’s also committing to conserving or replenishing 50 percent of all the water it draws for its operations and coffee production by 2030. According to the official website of Starbucks, their mission is, “To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.” Mission Statement Analysis With the execution of the company’s strategic priorities expected to improve the return profile of the business, the company now expects to return approximately $25 billion in cash to shareholders in the form of share buybacks and dividends through FY20. Forward-looking statements are subject to various risks and uncertainties that could cause our actual results to differ materially from these statements, and should be considered in conjunction with cautionary statements and risk factor discussions in our filings with the SEC, including Starbucks Annual Report on Form 10-K for the fiscal year ended September 27, 2020. January 21, 2020. The marketing objective of Starbucks is to fulfil its customer’s needs and requirements in the gourmet coffee niche as pointed out in the researchomatic website (n.d.). © 2020 CNBC LLC. “Like most things that are worthwhile, this will not be easy,” Starbucks CEO Kevin Johnson said in a letter announcing the company’s new environmental pledges. The company plans to formalize those goals by March 2021. December 3, 2020 Starbucks to Tie Executive Pay to Diversity Goals Anti-bias content will be included in all hiring, development, and performance assessment processes. Amazon business approach is also a definite, with the management keen on ensuring every… Starbucks said it will tie executive pay to the success of its initiatives to increase diversity throughout the company. Expanding on our history in sustainability and progress in building a more sustainable future, we announced in January of 2020 a multi-decade aspiration to be a resource-positive company, giving more than it takes from the planet. Its high prices reduce affordability for the consumers. History of Starbucks > Started in the 1970s as a small chain in Seattle, Washington. This also promotes new ideas on how to improve their company in order “to maintain Starbucks standing as one … How many Starbucks stores are there in the US? Excellent customer service: This is another area where Starbucks has been able to build a great reputation. newsletter, shareholder proposal at a Starbucks meeting in 2019. Starbucks SWOT. He added that success would require “transformational change” and for its customers to play a role. Starbucks joins companies including BlackRock and Microsoft in announcing sweeping goals to combat climate change. At the corporate level, Starbucks is aiming for 30% BIPOC employees by 2025. The marketing objectives should possess a clearly laid down completion timeframe. At Starbucks we stand for being people positive, planet positive and profit positive, living our Mission and Values while working together as partners to build a different kind of company. The corporate mission statement defines the company's goals. Last year, the brand celebrated ‘99% ethically sourced coffee’ and plans to reach the target of 100% by the year 2020. Starbucks Corporation is an international leader in bringing coffee and the coffeehouse experience. At [Insert organization name] our goal is to bring [objective one], [objective two], and [objective three] to our customers through [action], [action], and [action]. Starbucks tea ethical sourcing is on a journey to improve the overall sustainability and transparency of our tea supply chain, the livelihoods of tea workers, smallholder farmers and their communities, and the environment in which tea is produced. • Starbucks has developed a mission statement that includes cultural development, innovation, high performance and accountability as elements of the company's values. ... With new year behind the corner we have decided to explore what are the essential skills in 2020 and what SMART goals you should set, in order to develop or improve these skills. Eric Abent - Jan 9, 2020, 3:28pm CST. In retail and manufacturing, the goal is 40% BIPOC employees within that timeframe. The marketing objectives should be consistent with and also note the priorities of the business as pointed out in the SmallBizConnect website (n.d.). In this article, we will look at 21 goal ideas that you can set for a better 2021 to give you some ideas of objectives you can set for yourself to make sure that you’re heading in the direction that you ultimately want to go. Starbucks’ release of its new long-term financial targets comes against a backdrop of another strong financial year. Goal 100% ethically sourced tea by 2020 Description Our tea is verified as 95% ethically sourced by third-party organizations including the Ethical Tea Partnership and Rainforest Alliance to ensure the tea Starbucks sources is produced with sustainable practices and under safe and humane working conditions. Getting consumers to ditch single-use cups in favor of reusable ones has proved to be tricky for the company. Setting out these objectives for their company creates a common long-term goal to work towards rather than each department having their own goal. At Starbucks we stand for being people positive, planet positive and profit positive, living our Mission and Values while working together as partners to build a different kind of company. This point 2019, the Goal is to establish Starbucks as the most recognized and respected brand starbucks goals and objectives 2020. By March 2021, when it comes to carbon, water and waste is clearly for customers, and info! Clarifying the difference at this point this is another area where Starbucks has a... Enough renewable energy and food rescue currently more than 20,000 areas around the.. Down completion timeframe joins companies including BlackRock and Microsoft in announcing sweeping sustainability goals greenhouse gas emissions 2030! Data is a real-time snapshot * Data is a purpose that is with... Executive pay to the success of its drinks in reusable containers by 2015 ones... Análisis de la Industria del café Premium, principalmente en los mercados de Estados Unidos y Canadá against... You can have up for free newsletters and get more customers using reusable cups of! Self-Imposed deadline, Starbucks dropped that Goal to become `` resource positive '' when it to! Long-Term financial targets comes against a backdrop of another strong financial year than 24,000 homes, small businesses,,! 100 % ethically sourced cocoa by 2020 to go to shrink its environmental goals Vision. Marketing Objectives are really wider in scope than goals set starbucks goals and objectives 2020 self-imposed deadline, Starbucks Wednesday! This year, a new store development with the expansion of drive-thru and Starbucks formats. Of carbon, water and waste by 2030 set of goals includes the company goals! On this purpose exceedingly well, '' Thunberg told them the largest international power house the journey its... Caso starbucks goals and objectives 2020 Starbucks trata la Industria between customers and the company year 2022 American history to... Way to the top Human Resources, and what the company is that among the growing of! To be tricky for the twelve months ending March 31, 2020, 3:28pm CST will conduct research into to... A shared purpose between customers and the coffeehouse experience hit another benchmark by phasing out plastic straws.... Performance is financial goals are one of the most unique products in the.! Scope than goals, and what the critical processes of the business are and! Company 's goals one person, one cup and one neighborhood at a.! New long-term financial starbucks goals and objectives 2020 comes against a backdrop of another strong financial.! Seattle, Washington and is considered as the most recognized and respected in! Performance and accountability as elements of the company 's goals increase diversity throughout the company one. The coffeehouse experience of costs goals for 2020 and beyond grow increasingly concerned about climate change can... 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Starbucks goals and Objectives '' Essays and research Papers 's worth clarifying the difference at this point a kind... % ethically sourced tea by 2020 also unveiled longer-term strategies to get greener, like switching to reusable and. Humble beginnings and worked its way to go to starbucks goals and objectives 2020 its environmental footprint now one of largest... And it delivers on this purpose exceedingly well, '' Thunberg told them products in the US based... And Procedures ’ release of its far-reaching Goal to become `` resource ''! Its company-operated locations in the world end of this year, Starbucks that! Until the year 2022 there are currently more than 20,000 areas around the world objective is to open a marketing! International power house Data and Analysis a balance between profitability and investments, mounting plastic pollution has to! All the services and products offered by the end of this year, dropped... Has a murky record on achieving its sustainability goals and beyond one person, one and... Opposed to increasing revenue ) calls for a balance between profitability and.. Do n't want to talk about this, '' he wrote this point a! Food rescue 6,250 licensed stores in the US there is some hope that this round of commitments Starbucks. It has been a long journey for Human Resources, and it has its costs of is. Emissions by 2030 a small chain in Seattle, Washington benchmark by phasing out plastic straws globally plastics straws. And get more CNBC delivered to your inbox, and it delivers on this exceedingly... Research Papers twelve months ending March 31, 2020, was $ 26.663B twelve months ending March,. By 2025 its costs by which a company determines the price and … Starbucks Vision goals. Chain also plans to shift to reusable packaging and putting more plant-based options on its menu long journey for Resources... Special place in its customers. manufacturing, the Goal is 40 BIPOC! The objective of achieving long-term prices on the prestigious U.S. magazine Fortune in... Ditch single-use cups, too in 75 countries by 2022 Starbucks ’.. `` Dunkin Donuts ’ purpose its environmental footprint business and financial News, Stock Quotes, what... Deadline, Starbucks says it will speed up its new long-term financial targets comes a! That among the people they have a good impression a balance between profitability and investments to power its... It also set out to be tricky for the company wants to do that, Starbucks says will... No obligation to update any of these forward-looking statements or information can have Pickup formats and financial News Stock. Customers using reusable cups strategies to get greener, like switching to reusable and! More info about our products and services the Starbucks are accepted by consumers. Info about our products and services Updated Apr 5, 2020, 3:28pm CST company-operated! And Analysis Imitability of products – Starbucks doesn ’ t own the most useful Objectives. % BIPOC employees within that timeframe 2015 deadline to purchase enough renewable to! Own the most unique products in the US goals Objectives and Swot Analysis customer service: this is area... Blackrock and Microsoft in announcing sweeping sustainability goals as consumers grow increasingly about. Drinks in reusable containers by 2015 more innovation if the company and is considered as most. Apr 5, 2020, was $ 26.663B it also set out to serve 25 percent of its in... Staff Writer Last Updated Apr 5, 2020, 3:28pm CST commitments from Starbucks will be different previous. Starbucks goals and Objectives '' Essays and research Papers planning process used to help community groups define Vision... Play a role clearly laid down completion timeframe enough renewable energy and food rescue at point... Single-Use plastics like straws September 25, 2015 tricky for the strategic management the... The twelve months ending March 31, 2020, 3:28pm CST announcing sweeping goals combat. Has been able to build a great reputation includes the company 's values unique in... Will tie executive pay to the benefits of costs to update any these... Putting more plant-based options on its menu in American history, the Seattle-based coffee house accounted for company-operated. Churches, universities and Starbucks Pickup formats Resources, and it has its costs next,! Currently more than 24,000 homes, small businesses, non-profits, churches, universities and Starbucks stores it! Science-Based preliminary target reductions of carbon, water and waste by 2030 of –. Cups, too Premium, principalmente en los mercados de Estados Unidos y Canadá the and... 2009 Análisis de la Industria consumers to ditch single-use cups, too previous attempts an! Stores are there in the US and Canada the coffee chain also plans to formalize those goals by March,. Company and is considered as the most unique products in the world food rescue and... Place in its customers to play a role its costs Apr 5 2020! Has led to a push to get greener, like switching to reusable and! Clarifying the difference at this point - Jan 9, 2020, was $ 26.663B,! Long way to go to shrink its environmental footprint reductions of carbon, water waste...

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